Nike
What started with a small update to the Nike Run Club App, turned into a creative partnership with all three Nike apps: Nike Run Club, Nike Training Club, and Nike. The content created was featured in the app feeds, user emails, and Nike’s social platforms. The content ranged from stills to videos to even design revamps to the app UI elements.
Nike Training Club How-To Video
The Nike Training Club App will make your fitness habits stick by providing intentional, progressive workout programs with specific nutrition, recovery and mindset tips from Master Nike Trainers. The user journey of the app can get complex to new and existing users with so much content available so we created a “how-to” video to help users understand the basics and get moving. The video was featured as an interstitial whenever users opened the app.
Nike Run Club In-Run Video
The Nike Run Club App has everything you need to start running, keep running, and enjoy running more. When the app revamped their in-run features, the NRC team wanted us to create an in-app video to help inform runners about the updated features they have for their runs. The video was featured as an interstitial whenever runners opened the app.
Nike Training Club Program Launches
NTC offers workout programs led by Master Nike Trainers that approach training holistically through nutrition, recovery and mindset tips. With every new Program launch, we created in-app content that introduced the Program and highlighted the Master Nike Trainer.