Pro Bono
I want to create something meaningful and that is beyond just advertising. We have a platform to be able to do just that. As I continue to grow in my career, I look for avenues or moments where we can create work that can have an impact in society - while not having to deal with the nuances of clients ;)
Cut the Quarantine
COVID has totally changed our lives. When quarantine was enforced, personal hygiene and self-care was deprioritized. Many folk - including myself - didn’t have the opportunity to visit hair salons and therefore, inches and inches of hair was grown. As normalcy creeped back and society was recovering, we wanted to get people to donate their “COVID” hair to a good cause. Partnering with a non-profit organization, Locks of Love, we created a microsite that featured a hero animated film that encouraged people to donate their hair to children suffering from hair loss.